Tag: founder story
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The somatotype experiment
The Afitpilot logo came from a sports science textbook — specifically, the somatochart on the cover of Carter and Heath’s Somatotyping: Development and Applications. Here’s how it became the brand mark.
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How Afitpilot Became Real — And Why I Still Don’t Have All the Answers
I didn’t start Afitpilot because I had a great idea in a coffee shop. I started it because everything else had fallen apart. In February 2024, I got laid off. I’d been giving that job everything — showing up two hours early, staying an hour late, making sure they knew I was committed. Nine months…
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