Tag: coaching business
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The First Ten Clients: A Sequence, Not a Marketing Plan
Referral programmes need referrals to give. Testimonials need results to quote. A new coach has neither. This article sets out the specific sequence, personal network, manufactured proof, local visibility, then referrals, that solves the cold-start problem most marketing advice skips past.
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The Coach-to-Client Ratio Problem
The coach-to-client ratio is treated as a business decision, when it functions equally as a quality-of-care decision. This article covers why coaching quality degrades in a threshold pattern rather than a smooth decline, what erodes first, and how to extend the effective ceiling without sacrificing individualisation.