Tag: somatotype
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William Sheldon
William Sheldon coined the term “somatotype” and named its three components — endomorph, mesomorph, ectomorph. He also produced personality theories and a photographic methodology that did not survive scrutiny.
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The somatotype experiment
The Afitpilot logo came from a sports science textbook — specifically, the somatochart on the cover of Carter and Heath’s Somatotyping: Development and Applications. Here’s how it became the brand mark.